About us

Business Model

Don Don Down on Wednesday

This is one of our recycle used clothing shop. It is

reputable of its innovative new concept in the industry,
a selling method "Price Down Every Wednesday",
and buying system that became
the name itself of the store.

Our naming

The store name exactly represent our business model

"Every Wednesday, Don Don (more and more) Price go down".

The everyday reiteration phrase "Don Don" (more and more)

which is easy to be brought in conversation, enables people

to spread widely by word of mouth.

Our company has technical know-how to attract customers and increase visual confirmation.
Don Don's exterior image is the integration of such techniques.
Although image color and logo image is unified, we design exterior by our original method considering each store location and locality.
Therefore, only one store is built up.
Furthermore, interior and store POP advertising, display reflect wide range of customers keeping
apparel fundamentals, staging for "Excitement"making customers to stay long there.

Sales method

Every Wednesday, Price go down
Wait?, Buy?, or Lose?

Any kind of cloth, Don Don Down does not have price tags like other retailers. Instead of that, we have what we call "Vegetable Tag".

Items with this tag's price go down every Wednesday.
This sales method is devised by our CEO, Akihumi Okamoto, in which is industry's first and epochal "Contrary Auction".

For example, $15 item this week will be $10 next Wednesday.

Moreover, it will discount to $7 Wednesday week after.
At last, the price goes down to $0.5.
Wait and buy cheap!? Don't wait and buy now!?
Wait but taken by someone else!?
Customers make decision to "Wait, Buy, or Taken", which give
heart beat and exciting atmosphere.
In addition, by limiting the day of pricedown only on Wednesday, it enables customers to make schedule themselves, hopefully to attract customers regularly.

Social contribution

Selling clothes, CO2 Don Don Downs
ECOCASU (Ecology casual)

Generally, apparel waste from houses and companies are collected and

sorted, and recycled or reused. However, demand to recycle waste cloth
and recovered fiber is decreasing. On the other word, apparel waste is
increasing. In addition, this may not be effective way considering
transportation cost and CO2 emissions from fabrication

The "Organization for Small & Medium Enterprises and Regional Innovation, Japan", report shows annual apparel purchase volume rose from 1.31 million tons in 1999 to 1.43 million tons in 2004. This accounts to 11kg per person, which end up to individual wastage of 10 kilograms although it varies in terms and conditions of storage.

In Japan, only 20% is collected as apparel waste compared to other countries (South Korea→80%, Germany →70%).

On the other hand, our buying/selling method is practicable cycle.

Because customers sell unnecessary clothes, and others buy them, in which makes no waste or CO2 emissions. Also, dead stocks and items that cannot be sold at the store will not be scraped, but exported to Southeast Asia and Africa.

We think this is a remarkable business model under consideration of 3R concept.